Description

American Medical Informatics Association

POSITION DESCRIPTION

POSITION:                Manager, Marketing Operations 

FLSA STATUS:           Exempt

REPORTS TO:            Vice President of Marketing & Communications

DATE:                         03/10/2025   

To apply, please send your resume and cover letter with salary expectations to HR@amia.org.

Qualified candidates will be contacted for interviews. No telephone calls will be accepted.

Summary of Position

The Manager, Marketing Operations, serves AMIA members and critical projects and initiatives by ensuring timely, error-free digital promotion and communications through email, social media, digital advertising, and other owned and paid digital channels. This position serves as the administration of AMIA’s HubSpot instance (email, social media) and Google Ads campaigns, including strategy, distribution and performance reporting.     

This is a full-time, exempt, fully remote position. This position reports to the Vice President of Marketing & Communications.       

Dimensions

This position has no direct reports but is required to perform at a high level as an influential project and process leader.  

This position does not have budget authority.

Nature and Scope

This role serves as the system admin of key Marketing tools and platforms including marketing automation (HubSpot), social media scheduling (HubSpot), CRM coordination (Salesforce), digital advertising (Google ads, paid social) and project management and workflow tools essential for marketing work (Monday.com, Confluence). 

Principle Accountabilities

•         The Marketing Operations Manager produces and delivers high-visibility experiences for our members and audiences, partnering with a variety of internal and external contributors to develop these assets. 
•         This role is accountable for the on-time, error-free delivery of digital communications through assigned channels, on-time project management of associated editorial and publication calendars, and cross-functional internal communications that support this work. 
•         Deliver accurate, timely, engaging, competitively performing email communication to AMIA members, prospects, and staff, maximizing HubSpot automation capabilities to engage audiences. Partner with content and marketing strategy peers to create and deploy email and social media messages in support of campaigns. Identify and manage segmentation opportunities and lists to ensure best practices are followed regarding the delivery, cadence, and design of email communications. Partner with vendors and manage vendor relationships relevant to this work. 
•         Serve as owner of social media strategy and account management. Identify, design, and deliver social media campaigns in response to departmental needs and brand objectives. 
•         Provide project leadership for marketing and communications initiatives, including calls for participation, awards, program guides, press releases, and various on-site communication needs. Partner with internal and external stakeholders to identify, schedule, and execute these and other communication needs. 
•         Serve as marketing automation SME, demonstrating mastery of data hygiene within the CRM (Salesforce) and between the marketing automation platform (HubSpot) and the CRM.
•         Plan, communicate, facilitate, and execute editorial calendars for various marketing communication channels, including but not limited to email, SmartBrief, newsletters, and all social media channels in support of marketing campaigns and other organizational needs. 
•         Produce and distribute regular, insightful reports on channel and communication effectiveness with context of best practices and industry standards in a cadence that supports data-informed decisions throughout the organization. 

Essential Functions 

•         Champion the member/user experience via email and social media. Ensure best practices are followed to grow membership and increase member satisfaction. Drive innovation with new channels and/or channel utilization.
•         Maintain timely, error-free, positively performing email and social media channels. Perform proactive data hygiene to protect member experience and privacy. Execute with precision to support trust in the brand.
•         Own editorial calendars for assigned channels and tools. Ensure a positive, scaled flow of communication to members, balancing organizational priorities with time needs and tool limitations. Maintain an up-to-date calendar visible to the organization. 
•         Serve as traffic support for the Marketing team on Monday.com. Ensure platform dashboards, calendars, approvals, and other workflows are functioning efficiently and with accuracy. Serve as team SME of this tool.
•         Provide responsive service to internal and external stakeholders with email and communication needs utilizing assigned channels and tools. 
•         Manage relevant vendor relationships. Build positive and proactive relationships with selected vendors relevant to related projects. Set clear expectations for their deliverables, provide regular feedback, and proactively examine AMIA’s ROI of these relationships, communicating perspectives and recommendations to the Vice President of Marketing & Communications. 
•         Reporting. Design, deliver, and communicate regular reporting on assigned tools and channels. Create and maintain highly visible dashboards to enable staff members and leaders to remain informed on communication and campaign impact.
•         Support marketing & communications campaigns. Support AMIA marketing and communications initiatives through the design, development, and on-time delivery of email, newsletter, and social media communications.
•         Support organizational communication needs. Demonstrate effective project management and communication related to awards, board actions, on-site events, and other assigned projects.
•         Support AMIA in-person events. Provide communication planning and support for on-site needs. Travel and provide direct support as assigned during AMIA’s conferences and events, which may include work and working hours not typical to this role. 
•         Teamwork. Support Marketing & Communications team members collaboratively, serving as first backup of key digital systems, including but not limited to HubSpot, social media, and digital advertising.
•         Grow professionally. Be engaged in learning and skills development that empowers your performance as an AMIA team member. Complete professional development goals as agreed upon with your supervisor.  

Qualifications 

Required:

•         Education – Four-year college degree or significant, relevant professional experience in a similar role.
•         Work Experience – 5+ years’ experience in marketing operations. Experience with membership organizations or industries with a heavy emphasis on enduring consumer relationships strongly preferred.
•         General Skills – Excellent analytical, creative, organizational, and customer service skills. Demonstrated ability to work effectively in a customer focused, team-oriented environment, Outstanding written and verbal skills. Creative and strategic thinker with a strong intellect and proactive style.
•         Exemplary attention to detail – Ability to self-manage for error-free delivery of work product, proactively seeking feedback and support while continuously improving in professional skills. The ability to function productively in a remote working environment is required.
•         Technical Skills – Strong technology skills and working knowledge of marketing automation platforms (HubSpot, Salesforce preferred) with demonstration of previous platform admin ownership, including segmentation, workflows, CRM management, data hygiene, and reporting (dashboard creation and ad hoc). Previous HubSpot experience is required.
•         Portfolio experience of social media editorial calendar and execution ownership for a national company or association, including unique brand campaigns, support of product marketing campaigns, and management of audience interactions. Experience using social media management platforms (HubSpot, Hootsuite, Buffer, etc.) strongly preferred.
•         Experience with project management software (Monday.com, Confluence preferred). Previous set up or improvement of project management workflows through this or a similar tool is a plus.

Desired

•         HTML manipulation and markup experience desired. Experience with light graphic design/video production using Canva or similar tools, particularly in support of social media, is also a plus.  

Travel Requirements

•         Must be able to travel up to 7-12 days per year for on-site support of live events, as assigned.

Team and Company-Wide Responsibilities 

• Works to resolve conflict directly, quickly, completely, and be able to give and take criticism constructively.
• Communicates clearly in one-on-one meetings and team meetings.
• Communicates clearly in writing by being clear, concise, well organized, and carefully proofread.
• Communicate deadlines with lead time for the team.
• Offer solutions or other options to improve current systems when identifying issues or presenting problems.
• Deliver a high level of customer service for internal as well as external customers. 

At AMIA we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status. 

EEO Employer/Vets/Disabled

Full Time Benefits

• 35-hour work week
• Benefits Effective the 1st day of the month following hire.
• Health Insurance
• Dental Insurance
• Vision
• Life Insurance/AD&D
• Long-Term Disability Insurance
• Short-Term Disability Insurance
• Retirement
• Section 125 Cafeteria Plan
• Annual Leave
• Sick Leave
• Personal Day
• Paid Holidays