Description

Summary

The Director of Marketing Planning and Creative Services will lead and direct the development of clearly defined marketing and communication plans, strategies and objectives that support corporate business goals. As a director, the individual will be instrumental in influencing strategy, alignment of resources and leading the operations of the member and prospect marketing and creative services teams. This includes process development, Workfront design and oversight, etc. to ensure an effective and efficient end-to-end process. The individual will ensure marketing, communications plans, and creative executions are delivered on time and within budget, along with leading initiatives that cross multiple stakeholders as well as innovation launches. Leading a team of managers and individual contributors, this role requires strong leadership and change management, people management and development skills along with an ability to work with both creative and analytical assignments.

Duties
• Lead and direct teams responsible for the development of marketing and communications plans, strategies and objectives that support corporate business goals. Lead and direct creative services function.
• Lead a team of Marketing and Creative professionals to cultivate relationships with internal stakeholders, helping them meet their goals and priorities. This includes developing and executing an end-to-end internal process that allows for effective, efficient, best-in-class marketing. This includes hiring, setting clear expectations, holding regular 1:1’s, coaching, development and leading in a way that drives high levels of employee engagement and accountability.
• Set and evaluate measurable KPIs that support department and corporate goals.
• Partner with internal Customer Experience, Digital Excellence, Analytics, Project Management teams, Sales, and any external resources to improve execution and meet corporate goals.
• Ownership of marketing and creative projects that span across multiple lines of business and sales, marketing, and product development areas.
• Report on the performance of marketing and communications initiatives, including observations, insights, and recommendations for future enhancements to improve effectiveness.

Requirements

Education Requirements
• Four-year degree in communications, marketing or related field or a combination of education and relevant experience totaling four years.

Experience Requirements
• Ten years’ experience in marketing strategy development or equivalent.
• Experience driving strategic planning for an organization or agency.
• Experience managing marketing operations and processes.
• Five plus years of people management and development expertise.
• Motivated leader that inspires excellence and manages through change.
• Must be a self-starter who is comfortable working individually and collaboratively.
• Requires excellent written, communication and presentation skills.
• Proficient knowledge of Microsoft Office applications.

Preferred
• Master’s degree in communications, marketing, or related field.
• Prior experience in the health care industry, with emphasis on insurance and health care management.
• Experience using Salesforce Marketing Cloud, Social Studio and Workfront project management software.

GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

An Executive Order was released stating that federal contractors must require COVID-19 vaccinations for all US employees. As a company that works on federal contracts, we have a legal requirement to comply with the executive order, if it is enforced.