Description

• Develop and execute our new paid-for advertising growth strategy focusing on hitting our quantified growth targets
• Focus primarily on Meta and Google platforms to generate the highest returns for the lowest possible costs.
• Developing and testing new paid advertising opportunities like other social media platforms.
• Develop content ideas drawn from our core campaigns and also capture news-cycle-driven opportunities.
• Draft copy informed by our communications guidelines
• Work with our Creative Director on developing new replicable ad set designs to test.
• Draft advertising copy designed to engage and recruit as many potential public supporters (campaigners and funders) as possible.
• Work with our in-country partners to help them maximise opportunities in their national markets and local languages.

Requirements

• 3-6 years experience leading or managing digital advertising programmes, preferably with significant budgets.
• A proven track record in performance marketing and lead generation.
• Experience crafting, executing, and scaling up paid online advertising.
• Excellence in using data to track, measure and benchmark performance
• A flexible approach, agile thinking and an ability to communicate ideas and propose recommendations.
• Project and time management skills
• Excellent communication and copywriting writing skills
• A background in trying new ideas and innovation and willing to explore new technologies and platforms to capture new growth opportunities.
• Experience working in a transnational and cross-cultural remote working environment